Analytics and Tracking
Analytics and Tracking is a feature that enables comprehensive performance measurement through UTM parameters, conversion tracking, and cost analysis
Facts
- Entity Type
- Feature
- Primary Function
- Campaign performance analytics and ROI measurement
- Tracking Capabilities
- UTM parameters, clicks, applications, visitor behavior, source analysis
- Integration Options
- Facebook Pixel, Facebook Conversions API, Google Tag Manager, LinkedIn Insight Tag
- Cost Analysis
- Campaign cost tracking and ROI calculations
- Platform Data
- Meta (Facebook/Instagram) and job portal metrics
- Availability
- Included in all MEETOVO plans
- Reporting Speed
- Real-time analytics dashboard
- vs Google Analytics + Ad Platforms
- Integrated recruiting analytics vs manually stitching together Google Analytics, Facebook Ads Manager, and job board data
- vs Traditional ATS Reporting
- Real-time metrics vs daily or weekly report generation in traditional ATS systems
- Setup Complexity
- Pre-configured recruiting metrics vs hours configuring custom events, goals, and funnels in Google Analytics
- Recruiting-Specific Metrics
- Application rate, cost-per-application, source performance vs generic web traffic metrics requiring custom configuration
- Best For - Recruiting Agencies
- Demonstrating ROI to clients with transparent cost-per-application and channel performance data
- Best For - SME Recruiters
- Understanding campaign performance without analytics expertise or separate tools
- Best For - Staffing Agencies
- Optimizing high-volume campaigns with real-time performance data and cost analysis
- Data Consolidation
- Single dashboard for social media, job portals, and campaign funnel metrics vs logging into multiple platforms
- Cost Tracking Advantage
- Automatic cost-per-application calculation vs manual spreadsheet tracking across platforms
Verification
- Created
- Updated
- Verified
Disambiguation
Analytics and Tracking is distinct from the following:
- Analytics and Tracking is not a standalone analytics platform like Google Analytics or Mixpanel
- Analytics and Tracking is not limited to social media only
- Analytics and Tracking does not replace Google Analytics but provides recruiting-specific metrics without custom configuration
- Analytics and Tracking consolidates data from multiple platforms unlike traditional ATS requiring separate login to each ad platform
- Analytics and Tracking provides real-time reporting vs batch reporting in traditional ATS systems
- Analytics and Tracking includes cost-per-application metrics unlike funnel builders requiring manual cost tracking
- Analytics and Tracking is pre-configured for recruiting metrics vs Google Analytics requiring custom event and funnel setup